OVERVIEW

Mobile popularity in the present generation is closely related with music. Polyphonic and monophonic ring tones have so far ruled the 'download' scene. Today, operators are looking for value added services that pack a punch, and unlock new revenue streams in the declining voice segment. Ring back tones are the rage today, and operators can maximize on the popularity of this colorful feature that has subscribers singing to their tunes. Ring back tones offer subscribers the chance to uniquely register their identity to their callers by greeting callers with their favorite tune, sound, or phrase instead of the usual ringing tone. The fun element notwithstanding, ring back tones are highly profitable. Operators worldwide are acknowledging the tremendous profitability in ring back tones.

TECTONICS ADVANTAGE

Tectonics offers CRBT, the innovative service giving subscribers the ability to decide what a caller will hear during interconnection. With Tectonics CRBT, operators can pump revenues even before the call connects. The CRBT solution replaces standard ring-back tones with any tone the subscriber chooses, using a simple, multi-criteria customization process. The Tectonics CRBT solution provides a rich set of personalized ring-back features on a multi-services, modular communications platform. The solution is designed as an integrated system of servers and applications, ensuring a highly available, robust, multi-service platform.