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Sales teams posted in remote locations and posted across the world can be contacted and sent communications across the world with the click of a button. MEDIUM Harness the power of mobile marketing to increase revenue from both your existing and your potential customers. Mobile Marketing is especially successful as a medium for targeting younger consumers, especially the notoriously difficult-to-reach, late teens/early 20's age group. With the introduction of MMS, camera phones, smart phones and 3G, whole new range of colorful possibilities has opened up for mobile marketing BENEFITS Mobile Marketing is effective, and provides a direct line of communication with your customers – with unbeatable advantages when compared to other advertising media. • COVERAGE : More than 246 million people now own a mobile phone in INDIA. As a mass media, the mobile phone has over 5 times the penetration of the Internet. • ANYWHERE AND ANYTIME : Mobile Marketing is the only effective mechanism to interact with your target group anywhere and at any time. With the mobile phone a constant companion of the majority of your target audience, you can maximize the timing of all your campaigns. • INTERACTION : Through the mobile phone you have direct access to your customer. Your customer can react immediately to your message – mobile phones are a perfect response channel. You can even send customers interactive coupons and discounts, all contained within one mobile message. And, because of its flexibility, Mobile Marketing is also the perfect solution to support currently running, and constantly changing events, as messages can be scripted and delivered with hardly any turnaround time required. • PROXIMITY : No other media is closer to your customer than the mobile phone. This constant companion of your target audience is on throughout nearly all their waking hours. Your customers are ready to receive your promotional message at any reasonable time, wherever they are. Your messages can achieve an even more favorable response as they can be personally addressed and tailored to the recipient. • SPEED : Mobile Marketing campaigns can be arranged in an extremely short time: often within 24 hours! It is the perfect media to react to the ever-changing face of such important industries as sports, politics and the economy.
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